BASF’s participation in In-Cosmetics Global will center around the company’s Longevity Ecosystem. This forward-thinking approach to personal care addresses the evolving consumer demands for healthy aging in a world where life expectancy is on the rise.

“Longevity is not solely about extending life, but also about enhancing the quality of those years through prevention and well-aging” said Dr. Boris Gaspar, head of market development, personal care EMEA. “That’s why we’re focusing on developing customized products that reflect a holistic understanding of beauty, integrating planetary, emotional, and physical well-being – to do well, feel well and age well.”

With the Longevity Ecosystem, BASF continues its Beyond Beauty journey, helping customers unlock new opportunities in a transforming personal care market.

More info: BASF, www.care-chemicals.basf.com